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Building Sustainable Homeownership:
Responsible Lending and Informed Consumer Choice

Federal Reserve Bank of Philadelphia
10 Independence Mall, Philadelphia, Pennsylvania 19106
June 9, 2006



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required in the contracts to purchase the 1151
properties. 2151
           MR. GUTTENTAG:  It's a violation of 3151
RESPA.  In all the cases that I have come across, 4151
he has a financial (inaudible) in the form of 5151
concession on the house. 6151
           MR. FALK:  And we do hope that HUDs 7151
secretaries will address this issue. 8151
           GOVERNOR OLSON:  Mike or Leonard or 9151
Sandy, any other questions? 10151
           MR. COLLINS:  I just have one.  I think 11151
most of the other questions I had have been 12151
addressed.  This issue of the perception of 13151
brokers at the core of some of these issues, 14151
today, versus loan officers or banks or mortgage 15151
companies, many may think that within banks 16151
they've got risk management infrastructure to find 17151
the bad people that are making loans over time. 18151
In your comments to Governor Olson, you mentioned 19151
there's a best practices guide.  Does that, in any 20151
way, sort of, clarify the role of brokers in your 21151
experience as you understand where the complaints 22151
are?  Can you comment on that a little bit. 23151
           MR. FALK:  Well, our best practices 24151
deals with questions on how to deal with the 1152
consumer and how to promote practices for the 2152
mortgages industry that will serve the consumer in 3152
an appropriate manner.  We are concerned that the 4152
best practices are followed, but we also 5152
understand that so many different distribution 6152
channels have been created today. 7152
           We have certain depository institutions 8152
that outsource their entire mortgage department to 9152
another lender.  We have private label 10152
institutions, which ultimately outsource all of 11152
the distribution channels.  We have mortgage 12152
companies that act as mortgage brokers in one 13152
transaction and then they act as a mortgage lender 14152
in the next transaction. 15152
           There is such channel confusion in the 16152
marketplace, that I am very safe to say that I 17152
don't believe that a consumer understands that 18152
there's a difference between a banker and a broker 19152
and a lender.  I think that the consumer walks 20152
into a mortgage company and they are offering 21152
products, and there's no discernable understanding 22152
of a difference in role. 23152
           That being said, in the context of 24152
RESPA reform, which is also going on in 1153
Washington, it does endorse a full written 2153
disclosure as part of the new good faith estimate, 3153
to define the role of the mortgage broker so that 4153
if someone chooses to act as an agency, more power 5153
to you.  If you wish to act as an independent 6153
mortgage company with no specific duty or 7153
authority or responsibility to the consumer other 8153
than standard business practice, than that's okay 9153
too.  Let the models work out the competitive 10153
marketplace itself, but in our view, consumers do 11153
not know the difference between all these channels 12153
because there is little substantive difference. 13153
           MR. BLEICKEN:  I'd like to add to that 14153
if your question was about self-policing.  Another 15153
part of what we're doing in Pennsylvania, one of 16153
the initiatives that I mentioned before, is we 17153
will check records, that kind of thing, for the 18153
license application, but we will become the proper 19153
kind of business when we roll this program out for 20153
our mortgage brokers and our mortgage bankers to 21153
police who they hire and to police who they do 22153
business with, appraisers, settlement companies, 23153
things like that. 24153
           MR. BERENBAUM:  I'd like to add, one 1154
area of our best practices that is a gray area, 2154
and it's active appraisals and its relationship 3154
with mortgage brokers.  We are very troubled and 4154
we have a light paper at the type center right 5154
now.  Because of the nature of the marketplace, 6154
how it's operating, most mortgages brokers are 7154
self-selecting their appraiser for loan 8154
origination.  That's understandable with the 9154
marketplace right now.  But that said, those loans 10154
are being originated by large banks, financial 11154
service corporations.  In other words, rather than 12154
showing independence in the appraisal process, an 13154
objective arm's length transaction, they are 14154
relying on APS to double check, and those are 15154
highly inaccurate.  They're helpful for 16154
compliance, but it's not the same thing as 17154
ensuring that you have an arm's length distant 18154
objective appraisal in a mortgage broker 19154
transaction.  This is an area of emerging 20154
liability for financial institutions, for brokers, 21154
and an area of future focus, I hope, for 22154
regulators. 23154
           GOVERNOR OLSON:  We have a couple 24154
minutes only, and does anybody have a closing 1155
comment they would like to make?  Predictably, you 2155
could tell from a week ago, this would probably be 3155
a lively panel, and you've each made a very 4155
significant contribution.  Any final comments that 5155
anybody would like to make? 6155
           MR. GUTTENTAG:  Well, I'd like to leave 7155
you with something that David's boss keeps saying 8155
when he speaks publicly about this very 9155
passionately, the secretary of banking.  He says, 10155
when you buy stocks, when you buy some kind of a 11155
financial product, you, as a consumer, have some 12155
protection knowing that legally that seller, that 13155
advisor, is required to sell you only a suitable 14155
product.  When you buy a house, the most important 15155
purchase of your life probably, that realtor has 16155
certain legal obligations concerning how they 17155
represent you and the advice that they give you. 18155
The mortgage, the most important financial 19155
decision in most families' lives, certainly 20155
deserves the same kind of legal protection. 21155
           People believe that it's out there 22155
somewhere, and they're shocked when they come to 23155
the lawyers, at the end of the day to find out, 24155
that there really is not much out there, which 1156
does give the same seriousness to the mortgage, 2156
and I just ask that the board, certainly through 3156
the board, I ask Congress, we need -- homeowners 4156
need to know that the law is protecting them, and 5156
this is a very, very important, probably the most 6156
important financial decision of their lives. 7156
           GOVERNOR OLSON:  Jack, Joe, David, Irv, 8156
David, thank you very much for your participation 9156
here. 10156
           Two points.  First of all, a reminder 11156
that at 3 o'clock we will have the open mike. 12156
Those of you who would care to speak, everybody 13156
has three minutes to make a presentation, a 14156
comment, I guess, in three minutes, if you would 15156
like.  Please, the sign-up for that is out in the 16156
back.  We'll break now for lunch, and we will see 17156
people back here at 1:30.  We have a very 18156
interesting panel at 1:30, talking about the best 19156
practices in the subprime marketplace.  Thanks 20156
again to the panel. 21156
           (Whereupon, a lunch break was taken at 22156
12:15 p.m.) 23156
           (Whereupon, the proceedings resumed at 24156
1:30 p.m.) 1157
           GOVERNOR OLSON:  Something we did not 2157
announce earlier, but I'm sure will be of interest 3157
to the group, Friday afternoon, beautiful day, 4157
each of you are getting a special accommodation 5157
award for being here today, so congratulations. 6157
We're happy to see everybody here. 7157
           Also, on a personal note, I would like 8157
to thank the City of Philadelphia.  Because I was 9157
in Philadelphia last night, I was able to watch 10157
the Washington Nationals on television.  You 11157
cannot do that from Washington, D.C., because of 12157
restrictions that are violations of fundamental 13157
economic principles.  So I had to come to 14157
Philadelphia to see the Nationals beat the 15157
Phillies. 16157
           One final reminder, those of you who 17157
care to speak when we go to the open mike at 3 18157
o'clock, please sign up just outside the door, 19157
near the front door.  So far it looks like it's 20157
going to be a relatively short session, but we 21157
want to make sure that that is available and 22157
everybody knows that's available. 23157
           The final session this morning, I 24157
think, is going to be a session that will be of 1158
equal interest to all of those we have had thus 2158
far.  It's entitled, "The Subprime Market Best 3158
Practices."  Because of the explosion of the 4158
subprime market, there is, first of all, clearly, 5158
from our perspective, a significant societal value 6158
of the development of that marketplace.  But the 7158
nature of the marketplace brings a risk, both to 8158
the market and to individuals.  And so I think 9158
that -- and also when you add to that the 10158
development of the secondary market for the 11158
subprime product, it adds, in fact, another 12158
complication.  So the best practices, I think, 13158
will be extremely informative. 14158
           We will continue, as we have, to go 15158
from right to left, counterclockwise.  Eric Eve 16158
will go first.  Eric, if you would introduce 17158
yourself, your group, and as a reminder, Keith, 18158
down there, has a sign that will show you when you 19158
have one minute left of your five minutes.  By 20158
limiting the statement we have discovered that 21158
gives us opportunity for very full follow-up 22158
discussions.  So, Eric, you're first. 23158
           MR. EVE:  Good afternoon.  Thank you, 24158
Governor Olson, for the opportunity to discuss 1159
best practices as you spoke to earlier.  My name 2159
is Eric Eve.  I am head of the Community Relations 3159
for Citigroup's global consumer group businesses, 4159
which includes all of our retail businesses, both 5159
in the U.S. and around the globe.  Among the 6159
functions that my office manages is the CRA HMDA 7159
fair lending data analysis unit of the company, 8159
public policies issue management team and global 9159
programs functions, which structures our 10159
partnerships with nonprofits, both in the U.S. 11159
around the globe. 12159
           In this job, I take a pretty expansive 13159
view of Citigroup's role to make communities 14159
better because we're there.  One of the key areas 15159
in which we can improve on, is strengthening the 16159
financial health of all these communities.  In 17159
this respect, the more strategic we are, the 18159
greater impact we can have. 19159
           Being strategic, first and foremost, 20159
from my perspective, means engaging, first and 21159
foremost, with some of our partners here. 22159
Consumer community advocates around the country in 23159
order to have more thoughtful solutions and 24159
discussions around the subprime market for the 1160
reasons that the Governor spoke to, are even more 2160
-- the partnerships are even more critical. 3160
           These thoughtful discussions have been 4160
meaningful and yielded meaningful results and 5160
they've translated into a number of best 6160
practices, most importantly a partnership with 7160
ACORN and NACA, to very prominent community based 8160
organizations, and mortgage lending programs were 9160
born of often tense discussions which have 10160
addressed needs in underserved communities, 11160
enabling us to provide mortgages to consumers, 12160
through our prime lending channel, to consumers 13160
and borrowers who otherwise would enter our 14160
subprime segment because of the criteria of the 15160
borrower.  These programs are very intense pre, 16160
during, and post counseling, and the one-on-one 17160
nature of the counseling allows us to track, in a 18160
very measurable way, the performance of the time. 19160
           There are a number of commitments that 20160
we've made.  I'll touch on a couple, as it relates 21160
to protecting against fraud and predatory lending 22160
in the subprime mortgage lending space.  Sever 23160
relationships with thousands of brokers over the 24160
years, who would not meet the standards that we 1161
set forward in the code of conduct that we put in 2161
place; implementing a policy not to originate 3161
HOEPA loans as of 2003; our city financial branch 4161
network, implementing consumer protection against 5161
the negative effects of frequent refinancing. 6161
           In addition, to better serve our 7161
existing customers, our subprime business, today, 8161
offers borrowers significant opportunities to 9161
lower their loan rates over time, as their credit 10161
improves.  Preferred fixed-rate mortgage products 11161
allow applicants to qualify for a rate comparable 12161
to a rate that we found in the prime channel, but 13161
within the Citi financial network, a rate 14161
reduction program, a graduation loan, and a number 15161
of other initiatives, which we and others in the 16161
industry have adopted over the years. 17161
           These commitments are not static. 18161
They're evolving to be responsive to contemporary 19161
issues.  So when we hear that rising foreclosure 20161
rates are rescue flawed, we need to engage in 21161
brainstorming to let vulnerable communities know a 22161
lender they can turn to, to provide valuable 23161
post-purchase financial information and 24161
recognition of the hardship that foreclosure 1162
causes.  We've lead the way with other 2162
institutions in being one of the early adopters of 3162
the HOPI initiative, which many of you are 4162
familiar with in Chicago.  This program, a unique 5162
private partnership, has allowed us to fund -- 6162
provide affordable mortgage options in 7162
homeownership in the Chicago area. 8162
           GOVERNOR OLSON:  Eric, thank you.  We 9162
are interested in hearing more, particularly, some 10162
of the partnership arrangements that you had, and 11162
also, the counseling that has lead to more 12162
appropriate allowable pricing. 13162
           God bless Loretta.  She was with us in 14162
Chicago and she's back.  Loretta, we don't have to 15162
tell you the drill. 16162
           MS. ABRAMS:  I know the drill.  Thank 17162
you, Governor, and it's good to be here today and 18162
it's good to be back.  My name is Loretta Abrams. 19162
I'm the vice president of consumer affairs for 20162
HSBC North America.  HSBC serves more than 60 21162
million customers in the United States, across 22162
five lines of business, from consumer finance to 23162
banking.  I'm pleased to be here today just to 24162
share some of our learnings and our input 1163
regarding best practices in mortgage lending. 2163
           We feel that there are many definitions 3163
of best practices, and there's a broad range, a 4163
varied range, of consumer protection.  But there 5163
are three elements that we find to be important to 6163
be included.  And those are:  Value-added products 7163
and services, easy to understand customer 8163
communications, and clear consumer choices.  Then 9163
you have to bind all of these practices together 10163
with solid investments in the community, 11163
investments that will ensure the availability of 12163
banking services, provide financial education, 13163
encourage homeownership, and support affordable 14163
housing developments. 15163
           To understand how we, at HSBC, deliver 16163
these best lending practices in community 17163
investments, we conduct a good deal of consumer 18163
research.  We research to understand what worries 19163
consumers have about their finances.  We want to 20163
know what they like, what they dislike, what they 21163
don't understand, and what they want us to help 22163
with.  And the people we meet with in the many 23163
financial educational workshops and seminars that 24163
we conduct, tell us that they want to make sure 1164
that the loan issue is the right one for them, 2164
that it meets their immediate needs, and it brings 3164
them closer to the long-term financial goals. 4164
           However, there's a knowledge gap.  Only 5164
18 percent of the consumers we talked to, stated 6164
that they have a complete understanding of the 7164
different types of mortgage products. 8164
           Our consumer finance business has 9164
required that each mortgage loan must provide a 10164
very real benefit to consumers through such 11164
features as interest rates or payment reductions. 12164
If the loan doesn't pass the benefit test, the 13164
loan doesn't get made.  It can't be funded. 14164
           Our March 2006 survey highlighted the 15164
need to provide clarity in the loan closing 16164
process.  Now, in spite of the fact that the 17164
majority, 78 percent of consumers, stated that 18164
they are not, at all, very knowledgeable about how 19164
to take out a mortgage loan, they actually spend 20164
very little time reviewing mortgage options.  We 21164
talked about that a little bit earlier today.  34 22164
percent of consumers told us that they researched 23164
their mortgages options for less than a week, and 24164
people spend months looking for just the right 1165
home, and then they spend less than a week making 2165
sure they've got just the right mortgage to match 3165
up to that home. 4165
           Another third of the people that we 5165
talked to, and half of those who make less than 6165
$25,000 a year, said that they didn't have a home 7165
inspection before the loan closing process, an 8165
opportunity to help consumers understand the often 9165
complicated and oftentimes stressful loan closing 10165
process.  So to ensure a fully informed decision, 11165
HSBC's finance corporation uses an independent 12165
third party loan closer, who works with each 13165
customer to manage the loan closing process and 14165
review all the loan documents, whether they're 15165
written in English or Spanish. 16165
           Also, in this package is a simple 17165
one-page plain English document that provides a 18165
quick, easy to understand snapshot of the loan 19165
fees, the points, the payment amounts, and the key 20165
product options that are available to that loan. 21165
           Finally, there is a cancellation 22165
policy.  The customers have a full ten days to 23165
cancel the loan if they change their mind.  And we 24165
also know that it's not enough just to put the 1166
practices in place.  We have to overlay all of 2166
this with systemic controls, underwriting 3166
practices, training, compliance, and monitoring 4166
policies, that will ensure that the best practices 5166
are working and that they keep on working. 6166
           And so we automated as many of these 7166
processes as possible.  We operate everything with 8166
strict monitoring, regular compliance testing, and 9166
audit reviews throughout the process.  And I 10166
couldn't conclude my statement today without 11166
commenting on the special responsibility we feel 12166
to educate our own customers and to advance the 13166
financial literacy of all consumers.  It's for 14166
this reason that we've been involved in educating 15166
consumers about credit and finance matters for 16166
over 75 years, and we're continuing that today 17166
with our Your Money Counts education program and 18166
through the programs that I've described, and by 19166
conducting the surveys I referred to today.  I 20166
think this is a wonderful opportunity for us to 21166
work together and collaborate and discuss 22166
solutions on this very important issue.  And I 23166
thank you for the opportunity to be here today. 24166
           GOVERNOR OLSON:  Thank you very much. 1167
Eric Stein, just introduce yourself, your group, 2167
and five minutes. 3167
           MR. STEIN:  Thank you very much 4167
Governor Olson.  My name is Eric Stein and I'm 5167
chief operating officer of Self Help that's 6167
affiliated with responsible lending.  We're a 7167
community development financial institution.  Our 8167
mission is to create wealth and ownership 9167
opportunities and financing for small businesses 10167
and homes.  We have a billion dollars in assets. 11167
We've done about four and a half billion dollars 12167
in financing for 50,000 families to buy homes and 13167
build businesses.  Compared to these two groups, 14167
we're like a branch developer, but anyhow, that's 15167
our contribution. 16167
           Our focus is addressing wealth 17167
disparities between Latino and African-American 18167
families on the one hand, and white families on 19167
the other, which is about ten to one.  How can one 20167
address that?  Well, social scientists said that 21167
20 to 80 percent of lifetime wealth is a 22167
generational inheritance.  It's kind of hard to 23167
pick your parents, so we focus on homeownership. 24167
Two-thirds of low income and minority wealth is in 1168
home equity.  Three-quarters of whites own their 2168
homes versus half of Latino and African-American 3168
families. 4168
           If you look at a low-income renter, 5168
they have $1 wealth of the loan, and a homeowner 6168
of the same income has $12.  And Neighborhoods 7168
Social Indicators Group has homeowners' rates 8168
increase as well.  We would look upon it as a 9168
national goal, raising minority homeownership 10168
rates to the national average.  How we would go 11168
about that, on the lending side we have two 12168
programs that I'll mention.  The first is direct 13168
home lending through Self Help Credit Union, which 14168
we started back in 1984.  Obviously, times have 15168
changed significantly, and we've done about two 16168
hundred million dollars in direct loans to 3,000 17168
families.  We realize that our direct lending was 18168
going to have a limited impact, and banks, such as 19168
the ones sitting next to me, are the ones who have 20168
the distribution networks ability to meet people. 21168
If you're going to make a difference, you need to 22168
speak to the large players. 23168
           In addition, we realized, in our 24168
experience in North Carolina, that they're not 1169
going to replicate the experience of the savings 2169
and loans.  If they're going to do the CRA loans, 3169
they need to be sellable.  They need an outlet for 4169
those loans.  That's why we wanted to step in, and 5169
we created a secondary market program.  The goal 6169
is to harness advances and securitization and 7169
bring Wall Street money to help subprime purchase 8169
borrowers the opportunity to get the conventional 9169
findings, and it's what Eric was saying was his 10169
goal as well, and therefore to create wealth for 11169
other families. 12169
           The benefits of getting a loan through 13169
our partner lenders, which includes Citigroup and 14169
HSBC, to provide loan assistance to us, as well, 15169
and both have been significant partners in this, 16169
is substantial against the alternatives that we 17169
would like to receive in, really, three different 18169
ways.  The first is product, and the product we 19169
offer is, generally, a vanilla, 30-year amortizing 20169
fixed-rate mortgage, which is kind of boring, but 21169
if you compare it to the dominant subprime 22169
product, which is a 228 hybrid ARM, fixed for two 23169
years and then becomes adjusting every six months 24169
thereafter, it's really a superior product for 1170
local families, in my opinion. 2170
           Six hundred billion of these hybrid 3170
ARMs, 228, face a reset problem in the next few 4170
years, they're going to adjust up, with interest 5170
rates going from 7 percent to 11 percent; monthly 6170
payments going up 50 percent.  Families just 7170
aren't going to be able to sustain that, the 8170
low-income families. 9170
           The second way that families will get 10170
value through participating in the program is 11170
better terms, up front fees between 0 and 1 12170
percent versus subprime, 3 percent plus, and in 13170
some cases better than that.  Prepayment 14170
penalties, we don't allow them, two-thirds of 15170
subprime loans have them and probably two-thirds 16170
of borrowers pay them if they have them and the 17170
rate is the best available. 18170
           And the third way I think that it's 19170
superior is in foreclosure, in trying to keep that 20170
house.  If you look at subprime loans originated 21170
in the year 2000, almost one-quarter have actually 22170
entered foreclosure, and it's much better here. 23170
We started small in North Carolina and expanded 24170
through the Ford Foundation and with partnership 1171
with Fannie Mae, where we get nonperforming loans 2171
and turn them into performing conventional. 3171
           The two most important results, I 4171
think, in addition to the numbers, are the 5171
families have been able to pay back their loans. 6171
Our total losses in the system is 43 basis points, 7171
which is not an annual figure but a total figure. 8171
Secondly, the families have, indeed, created 9171
wealth.  UNC did a study with Fannie Mae and found 10171
that the average appreciation, as of the end of 11171
last year, was 30 percent, so times 4 billion 12171
dollars, that's 1.2 billion dollars of wealth 13171
that's been created to date.  Thank you very much. 14171
           GOVERNOR OLSON:  Eric, thank you so 15171
much.  Mark Pinsky is next. 16171
           MR. PINSKY:  Good afternoon and thank 17171
you inviting a Phillies season ticket holder.  I 18171
am Mark Pinsky.  I'm president and CEO of the 19171
Opportunity Finance Network, which is a national 20171
network of about 165 financial institutions around 21171
the country, working at urban, rural, and 22171
reservation based communities.  We've done about 9 23171
billion dollars of financing through our history 24171
for quality and affordable housing for small 1172
business and for community services. 2172
           The assumption I come into this 3172
discussion with today, is that laws, rules, and 4172
regulations can slow but they can't stop predatory 5172
lenders from doing bad things to good people.  And 6172
we believe that the best hope for responding 7172
effectively is a both/and approach to predatory 8172
lending, which is both through the law and through 9172
the marketplace. 10172
           We, in our industry, represent CEFI, 11172
the best self-help and reinvestment fund that you 12172
heard from today.  We think of ourselves as 13172
working just outside the margin of conventional 14172
finance to try and bring the people in those 15172
communities to the economic mainstream and through 16172
the economic mainstream that's in those 17172
communities.  And in these markets, we call them 18172
opportunity markets, people are seeking nothing 19172
more than the chance to join the race for the 20172
American people of economic and social mobility. 21172
Predatory lending in these markets, as you know, 22172
is a constantly mutating viral infection that 23172
others have said before me, and I wouldn't go on 24172
about that.  That's the first point I really 1173
wanted to make today. 2173
           The second, as I said, is a policy. 3173
Policy solutions are critically important.  We 4173
need them.  But they are probably inadequate and 5173
still too limited to really be able to stop the 6173
damage. 7173
           But the third point, the one that I was 8173
asked to focus on, is the new generation of 9173
responsible mortgage financing strategies in 10173
subprime and predatory markets that are intended 11173
to use market forces to mitigate predatory lending 12173
in the short-term and, hopefully, to undermine it 13173
or to stop it in the long run, if that's possible. 14173
           We know that in, sort of, taking this 15173
approach, we may be pursuing the good and not 16173
always necessarily the best solution, but we 17173
believe that the pursuit of a changing market 18173
behavior is going to be difficult and that at 19173
most, we may be a tail wagging a dog.  But we can 20173
no longer sit by and wait as we see the people, as 21173
Eric and others have described, we see people, 22173
good people, having their lives ruined by 23173
incredibly bad practice. 24173
           We are now in the process of putting 1174
the finishing touches on a mortgage platform, in 2174
conjunction with a whole range of partners, to 3174
deliver responsible mortgage products, through 4174
CDFI's people who are, or may be, vulnerable to 5174
predatory lenders. 6174
           Let me try and explain, quickly, how it 7174
will work.  We are creating a CDFI industry owned 8174
mortgage company that will contract with a 9174
mainstream mortgage company.  That mainstream 10174
mortgage company, as a subcontractor, will provide 11174
a full range of mortgage services through the 12174
CEFIs.  This structure is intended to insure that 13174
the CDFI industry maintains the government's 14174
control over the entire process, and therefore, 15174
the ability to maintain the purpose of what we set 16174
it up for. 17174
           The industry's own mortgage company, 18174
the one we're creating, will screen and monitor 19174
the mortgage distribution network for compliance 20174
with a set of responsible lending criteria.  The 21174
lenders will operate, either as correspondent 22174
lenders or as brokers, whichever they choose, 23174
whichever makes more sense for them.  We've 24174
prepared a series of software decision-making 1175
tools to help them, our potential correspondents 2175
and brokers, decide whether the market is right 3175
for them to be involved, and to assess what the 4175
economic impact on them will be of getting 5175
involved in this business, many of whom are not in 6175
the mortgage business. 7175
           We're involving a marketing campaign 8175
that will focus heavily on the generation.  The 9175
entire effort that we're trying to make will make 10175
sense only if we can achieve real material scale. 11175
We're incorporating financial education as part of 12175
a loss mitigation strategy in a way that's 13175
quantifiable and translates into savings for 14175
borrowers and security for investors.  And in the 15175
end, what we're trying to do is create a mortgage 16175
system, rather than just a product to offer. 17175
           On the topic of best practices, let me 18175
just try and quickly sum up what we see as the 19175
best practices that have come out of what we've 20175
learned from Self Help, from ACORN, from our bank 21175
partners, and from others. 22175
           First, in order for this to work, we 23175
need to be prepared to stay with our customers 24175

Class Act Reporting Agency, Philadelphia, Pennsylvania, 215-928-9760

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2006 Hearings