Abstract: This paper investigates depository institutions' decisions whether or not to
impose surcharges (direct usage fees) on nondepositors who use their
automated teller machines (ATMs). In addition to documenting patterns of surcharging, we examine motives for surcharging, including
both direct generation of fee revenue and the potential to attract deposit customers who
wish to avoid incurring surcharges at an institution's ATMs. Consistent with expectations,
we find that the probability of surcharging increases with both the institution's share of
market ATMs and the time since surcharging was first allowed in the state, and decreases
with the local ATM density. Further, we find evidence consistent with the use of surcharges
to attract deposit customers who are new to the local banking market, but find no evidence
that larger banks use surcharges as a means to attract existing customers away from smaller
local competitors.
Keywords: ATM, surcharge, bank, pricing
Full paper (65 KB PDF)
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Last update: November 8, 2001
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