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Box 1 Figure A. Mobile banking and mobile payments, by geographyPercent
Response
Used mobile banking in past 12 months
Used mobile payments in past 12 months
Not remote
0.3875
0.2222
Remote areas
0.3238
0.2026
Metro
0.3947
0.2304
Non-metro
0.3283
0.1708
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Box 1 Figure B. Bank or credit union offers mobile banking, by geographyPercent
Response
Yes
No
Not remote
0.74
0.04
Remote areas
0.62
0.06
Metro
0.75
0.04
Non-metro
0.65
0.05
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Figure 1. Usage of mobile banking and mobile payments across mobile phone typePercent
Response
2011
2012
2013
2014
Used mobile banking in the past 12 months: smartphone
43
50
51
52
Used mobile banking in the past 12 months: any phone
22
29
33
39
Used mobile banking in the past 12 months: feature phone
4
6
3
5
Used mobile payments in the past 12 months: smartphone
23
24
24
28
Used mobile payments in the past 12 months: any phone
12
15
17
22
Used mobile payments in the past 12 months: feature phone
4
5
5
5
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Figure 2. Usage of different means of accessing banking servicespercent
Response
2011
2012
2013
2014
Bank branch
0.85
0.82
0.87
ATM
0.74
0.75
0.75
Telephone banking
0.33
0.34
0.33
0.33
Online banking1
0.65
0.67
0.72
0.74
Mobile banking2
0.2
0.26
0.3
0.35
Mobile payments
0.11
0.13
0.14
0.18
Note: Percentages are of all respondents with a checking, savings, or money market account for each banking channel, regardless of mobile phone ownership or access to the Internet. Questions about usage of bank branches and ATMs were not included on the 2011 survey.
1. For online banking, respondents who reported that they did not have regular access to the Internet other than that provided by GfK were not asked the online banking question in the 2011-2013 surveys. In the 2014 survey, all respondents were asked the question about online banking, which raised the measure for 2014 to 74 percent - 2 percentage points higher than if these respondents had been excluded as in prior years. Return to table
2. For mobile banking, the percentages here may differ from the incidence rates elsewhere in this report because the latter are computed for those with mobile phones and bank accounts. Return to table
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Figure 3. Using your mobile phone, have you done each of these in the past 12 months? (Among mobile banking users)Percent
Response
Percent
Transferred money from your bank account to another person
25%
Located the closest in-network ATM or branch for your bank
40%
Made a bill payment using your bank's online banking website or banking app
48%
Deposited a check to your account electronically using your mobile phone camera
51%
Received an alert (e.g., a text message, push notification, or e-mail) from your bank
57%
Transferred money between your bank accounts
61%
Downloaded your bank's mobile banking app on your mobile phone
71%
Checked an account balance or checked recent transactions
94%
Note: The number of respondents who were mobile banking users was 829.
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Figure 4. Please tell us if each of the reasons below are why you do not use mobile bankingPercent
Response
Percent
My bank charges a fee for using mobile banking
6%
I don't do the banking in my household
12%
It's too difficult to use mobile banking
20%
I don't have a smartphone
32%
I don't trust the technology
34%
The mobile phone screen is too small
39%
I'm concerned about the security of mobile banking
62%
I don't see any reason to use mobile banking
73%
My banking needs are being met without mobile banking
86%
Note: The number of respondents was 945.
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Figure 5. Which one of the following security aspects are you most concerned with?Percent
Response
Percent
Other
0.4%
Malware or viruses being installed on my phone
1.8%
Companies misusing my personal information
2.0%
Someone using my phone without permission to access my account
4.1%
Losing my phone or having my phone stolen
8.9%
My phone getting hacked
17.1%
Someone intercepting my data
22.3%
All of the stated reasons
42.9%
Note: The number of respondents was 600.
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Figure 6. Please tell us if any of the reasons below are why you do not use mobile paymentsPercent
Response
Percent
The places I shop don't accept mobile payments
23%
I don't need to make any payments or someone else pays the bills
23%
It's difficult or time consuming to set up or use mobile payments
31%
I don't really understand all the different mobile payment options
31%
I don't have the necessary feature on my phone
37%
I don't trust the technology
41%
I'm concerned about the security of mobile payments
59%
I don't see any benefit from using mobile payments
59%
It's easier to pay with cash or a credit/debit card
75%
Note: The number of respondents was 2,137.
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Figure 7. Activities you would be interested in doing if concerns about mobile payments were addressedPercent
Response
Percent
Transferring money to someone in another country
4%
Making payments to another person (e.g., friend, relative, babysitter) within the United States
11%
Receiving money from another person's bank or other financial account (e.g., PayPal account)
12%
Paying for parking, a taxi, or public transit using an app
12%
Using your mobile phone as a "virtual wallet" to replace some cards in your wallet
13%
Making an online or in-app purchase (e.g., from amazon.com or bestbuy.com)
15%
Paying bills online through a mobile web browser or app
15%
Using my mobile phone to pay for purchases at a store
18%
Receiving/using coupons and/or reward points on your phone
20%
None, I don't want to use mobile payments
65%
Note: The number of respondents was 2,137.
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Box 3 Figure A. Mobile payment tasks for smartphone users, by mobile payment self-identificationPercent
Using your mobile phone, have you done each of the following in the past 12 months?
Self-identified as mobile payment user
Did not self-identify as mobile payment user
Total
Send a remittance (used to send money to relatives or friends living outside the U.S through WesternUnion, USPS SureMoney, etc.)
0.03
0.00
0.03
Made a payment using a text message (including charitable donation by text message)
0.03
0.00
0.04
Paid for parking, a taxi, or public transit using an app
0.05
0.02
0.06
Received money from another person's bank or other financial account (e.g., Paypal account)
0.09
0.05
0.14
Transferred money directly to another person's bank or other financial account within the United States (e.g., Paypal account)
0.10
0.04
0.15
Used an app to receive loyalty or reward points
0.09
0.08
0.16
Paid for a product or service at a store (including at gas pumps and for restaurant meals)
0.11
0.06
0.17
Paid bills online through a mobile web browser or app
0.19
0.08
0.27
Made an online or in-app purchase (e.g., from amazon.com or bestbuy.com)
0.16
0.13
0.28
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Figure 8. How safe do you believe people's personal information is when they use mobile banking? (By use of mobile banking)Percent
Response
Not a mobile banking user
Mobile banking user
Refused to answer
1%
0%
Don't know
19%
5%
Very unsafe
27%
6%
Somewhat unsafe
27%
22%
Somewhat safe
24%
53%
Very safe
3%
14%
Note: The number of respondents was 829 mobile banking users and 1,584 non-users of mobile banking.
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Figure 9. Share of respondents that already do or would like to use mobile phone for any the following purposesPercent
Response
I already do
I would like to
Organize, track and store gift cards, memberships, loyalty and reward points
13%
19%
Receive offers and promotions based on your location
18%
24%
Track your finances, purchases, or expenses
29%
13%
Receive and manage discount offers and coupons
23%
26%
Compare prices when shopping
30%
24%
Note: The number of respondents with mobile phones was 2,603.
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Figure 10. Willingness to allow mobile phones to provide informationPercent
Combined (2014)
I am willing to allow my mobile phone to provide my location to companies I shop with regularly
I am willing to allow my mobile phone to provide personal information to companies I shop with regularly
Strongly agree
0.06
0.03
Agree
0.33
0.19
Disagree
0.33
0.37
Strongly disagree
0.26
0.39
Note: The number of respondents with smartphones was 1,775. Percentages may not sum to 100 because respondents who refused the question are excluded (approximately 2 percent).
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Figure 11. Do you receive each of the following kinds of alerts?Percent
Response
Percent
Saving reminders
5%
Other
5%
Credit card balance
16%
Fraud
34%
Payment due
35%
Deposit or withdrawal
39%
Statement available notification
42%
Low balance
46%
Note: The number of respondents who were mobile banking users was 459. Respondents may receive alerts from their financial institution via push notification, text message, or e-mail.
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Figure 12. Thinking of the most recent low-balance alert you received, which of the following actions did you take after receiving the alert?Percent
Response
Percent
None of the above
17%
Reduced my spending
28%
Deposited money into the account with the low balance
31%
Transferred money into the account with the low balance from another account
44%
Note: The number of respondents who were mobile banking users was 211.
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